Today, tools like Facebook’s Custom Audiences, which allow advertisers – including political organisations – to upload lists of people, match them with their Facebook profile, filter in the profiles of similar people who aren’t on their list, and target them all, mean that political campaigns can greatly extend the reach of their carefully-crafted messaging.
Surveillance capitalism – with smartphones, laptops, and the increasing numbers of ‘internet of things’ devices making up its physical infrastructure, watching and tracking everything we do, and the public as willing participants – increases the capacity of corporations, political organisations, and the state to track, influence, and control populations at scale. This is of benefit to those corporations, political organisations, and state agencies economically, politically, and in pursuit of the increasingly nebulous demands of ‘security’.
https://www.opendemocracy.net/uk/jennifer-cobbe/problem-isn-t-just-cambridge-analytica-or-even-facebook-it-s-surveillance-capitali (mirror)
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