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Around $41bn of the estimated $90bn gaming market is spent on mobile and around $2.7bn on VR. A survey for game engine developer Unity Industries found that 62 per cent of gamers would regularly interact with ads for an in-game reward.

https://www.theregister.co.uk/2017/10/09/mobile_gaming_ads/

origin - http://www.pipiscrew.com/2017/10/video-games-used-to-be-an-escape/ video-games-used-to-be-an-escape

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