A lawsuit filed in federal court claims that Burger King is falsely advertising that its “Impossible Whopper” is “100% Whopper, 0% beef.” “[Phillip Williams, the plaintiff in the Florida lawsuit] says he is a vegan who purchased an Impossible Whopper because of that zero percent promise, only to learn later that the patty was cooked on the same broiler as regular meat burgers, and thus was actually ‘coated in meat by-products.’” Stephen L. Carter writes in a Bloomberg column.
https://www.bloomberg.com/opinion/articles/2019-11-24/why-vegan-s-impossible-whopper-lawsuit-vs-burger-king-matters
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