Imagine arriving at the airport just in time to catch a plane. Everything in your behavior betrays the heightened concentration of your attention. Your mind on alert, you look for the departures sign, without letting yourself be distracted by the flow of travelers; you quickly scroll through the list to find your flight. Advertisements all around call out to you, but you do not even see them—instead, you head straight for the check-in counter. Suddenly, you turn around: in the crowd, an unexpected friend just called your first name. This message, which your brain considers a priority, takes over your attention and invades your consciousness . . . making you forget which check-in counter you were supposed to go to.
https://lithub.com/how-we-pay-attention-changes-the-very-shape-of-our-brains/
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