https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself
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https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself
origin - http://www.pipiscrew.com/?p=8439 how-lego-clicked-the-super-brand-that-reinvented-itself